The recent British Vogue covers have sparked much conversation and excitement…the woman behind it all is Chioma Nnadi. Approved by Anna Wintour and following in the footsteps of Edward Enninful, she’s the one to watch. So if you want to know more, let me give you the lowdown…
Rumours were swirling during the AW24 fashion week about Edward Enninful’s potential departure,
after being editor-in-chief for six years. After it was confirmed the news was a shock to the fashion industry as he had been transformative at British Vogue being the first male and first Black editor. Whilst always striving to feature people of all skin colours, body shapes and backgrounds.
It was then announced Chioma Nnadi would be taking over, having grown up in central London she had vast experience having worked at indie magazines such as Trace and the Fader from a young age. This led her to work at US Vogue in 2010, where she spent 14 years climbing up the ranks reaching the position of editor of Vogue.
The magazine industry has been experiencing many changes and Nnadi by her admission "has big shoes to fill" to only in creative direction but print too. Although British Vogue’s circulation has remained steady in recent years, they aim to join the fast-moving online world creating content everyone feels connected to on different digital media.
Gal-Dem and Vice are one of many publications that have shut down after years of uncertainty. COVID can be described as a catalyst that pushed the desire for digital media from the consumer, alongside inflation in print prices. However, some magazines are entering a time of rebranding either through staff changes or the purchase of a title. The most notable purchase of recent has been the British fashion publication i-D magazine by supermodel Karlie Kloss and her husband, adding to their portfolio of W and Life magazine.
The sale of i-D reflects a steady evolution of ownership and direction of the digital media and journalism outlets being purchased by high-profile figures. For years models, athletes and celebrities have been pursuing business endeavours like Dua Lipa starting her newsletter/book club Service95 or Drew Barrymore with her magazine.
So as Nnadi starts this new era of British Vogue, I’ll be watching eagerly to see what she does next during this pivotal stage for the publishing industry.
Vogue
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