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6 days ago4 min read

Why Are So Many People ‘Holding Space’ For Wicked?

The release of the new Wicked film has sparked a major uproar on social media, with interviews featuring the cast - particularly Cynthia Eri

Oct 174 min read

Surgical curation of the self: The obsession with Instagram dump culture

The last few years have seen a cultural shift in social media whereby people are sharing excessively, blurring the private and public parts

Sep 44 min read

The Summer Girl Industrial Complex: A Bratrospective

First came hot girl summer, and then the feral girls took over - white boys and rat boys got some press, but undeniably this year was brat g

Sep 24 min read

“Demure” trend: A fun bit or repackaged “quiet luxury”?

Say goodbye to 'Brat' summer; it's time for a 'demure' fall. The new TikTok trend , "very demure, very mindful," has gained significant trac

Mar 64 min read

Death of The ‘Tween’: Has The Obsession With Anti-Ageing Wiped Out Pre-Teen Culture?

The ‘disappearance of tweens’ has been gaining traction across TikTok with ‘Sephora kids’ being at the centre of the conversation. Videos de

May 10, 20234 min read

TikTok. A national security threat?

In recent months we have seen a boycott of TikTok by the US government which is providing TikTok with an ultimatum, either have ByteDance...

Apr 25, 20234 min read

The “Dupe” Trend: Overturning Authenticity in an Era of Convenience

In the age of TikTok, hyperconsumerism has taken on a new guise as a pair of £7.00 platform Crocs.

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