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Jan 202 min read

Lana Del Rey X Skims: the power of excellent marketing

The Kardashians are synonymous with savvy marketing; Kris Jenner has masterfully crafted an empire for her children through good PR . Howeve

Apr 25, 20234 min read

The “Dupe” Trend: Overturning Authenticity in an Era of Convenience

In the age of TikTok, hyperconsumerism has taken on a new guise as a pair of £7.00 platform Crocs.

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